Pitching a National Story Locally

Challenge Chippewa took the lessons learned at the Dec. 9 Advocacy Training and pitched a national story about dietary guidelines and sugar-sweetened beverages to their local media. The Chippewa Herald ran their story on Jan. 14.

“When people count calories, they too often forget to
include the liquid ones,” said Judy Fedie, RD, CD, registered dietitian for
Chippewa County Public Health. “We need to start thinking of the sugar in
sweetened drinks as wasted calories. These calories provide no nutritional
benefits and can lead to weight gain. Water is a better choice.”

Check out the full story here: http://chippewa.com/lifestyles/food-and-cooking/article_182259f2-200e-11e0-9a89-001cc4c03286.html

Need a refresher on Media Advocacy? Here are some useful resources from the Dec. 9 training.

Media Advocacy PowerPoint
Making a National Headline Local News
Media Advocacy Tips

Or check out these tips for talking to a reporter ...

Tips: Talking to a Reporter from Wisconsin Clearinghouse on Vimeo.